Last updated: March 2026
Salvo Digital Ltd ("we," "us," "our," or "the Company") is a UK-based marketing agency providing website design, SEO, social media management, and paid advertising services exclusively for home services and trades businesses.
This Privacy Policy explains how we collect, use, store, disclose, and protect the personal data of our website visitors, enquiry contacts, and clients. We are committed to maintaining your trust and protecting your privacy in accordance with applicable data protection legislation.
Salvo Digital Ltd is the Data Controller for all personal data collected through our website (wearesalvo.com), contact forms, email communications, and the services we provide. This means we determine the purposes and means of processing your personal data.
Legal Framework: Our processing complies with the UK General Data Protection Regulation (GDPR) (the retained EU GDPR as part of UK law) and the Data Protection Act 2018.
Company Details:
When you interact with Salvo Digital Ltd, you may provide us with the following personal data:
When you visit our website, we automatically collect certain technical and behavioral data:
We may receive personal data from third-party sources when managing our clients' marketing:
Under UK GDPR, we only process personal data where we have a lawful basis to do so. Our processing is based on one or more of the following:
| Lawful Basis | How We Use It |
|---|---|
| Consent | Where you have given us clear, explicit consent (e.g., opting in to email newsletters, subscribing to updates, accepting cookies) |
| Contract Performance | Where processing is necessary to perform a contract with you or to take steps you've requested before entering a contract (e.g., providing quotes, delivering marketing services, managing your accounts) |
| Legitimate Interests | Where processing is necessary for our legitimate business interests that are not overridden by your rights (e.g., improving our website, responding to enquiries, marketing our services, fraud prevention, security) |
| Legal Obligation | Where we are required to process data to comply with legal or regulatory requirements (e.g., tax law, company law, data protection audits) |
We use personal data for the following purposes:
We Will Never: Sell, rent, trade, or transfer your personal data to third parties for marketing purposes. Your data is not a commodity, and we do not engage in data brokerage. Ever.
We may share your personal data with the following categories of recipients:
We engage trusted service providers to help us deliver our services and operate our business:
We may share data with professional advisors where necessary:
We may disclose personal data where required by law or legal process:
All third-party data processors we engage are required to:
Where data is transferred outside the UK/European Economic Area (EEA), we ensure adequate safeguards are in place:
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Our retention periods are:
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact Form Enquiries | 2 years | Unless you become a client; we retain to manage enquiry follow-up and business analysis |
| Client Data | Duration of contract + 6 years after termination | To maintain service delivery, manage disputes, comply with HMRC requirements and company law |
| Website Analytics Data | 26 months | Google Analytics default retention period; we apply this standard |
| Marketing Emails & Communications | Until unsubscribe | We maintain email lists only for active subscribers; data deleted upon unsubscribe |
| Payment Records | 6 years | HMRC and Companies House record-keeping requirements |
| Service Logs & Activity | 12-24 months | For audit trails, security, and service improvement |
Deletion and Anonymization: When data is no longer needed, we securely delete it or anonymize it so it cannot be linked to you. Anonymized, aggregated data may be retained indefinitely for business analytics and service improvement (anonymized data is not personal data).
You have the following rights regarding your personal data:
You have the right to request a copy of all personal data we hold about you, including how we use it, where it comes from, and who we share it with. We will provide this information within one month of receipt.
You have the right to correct inaccurate or incomplete personal data. We will update your information promptly upon request.
In certain circumstances, you can request that we delete your personal data, such as:
Note: We may be unable to delete data where we have a legal obligation to retain it (e.g., tax records, contract management).
You can request that we limit how we use your data while you contest its accuracy, we determine if we have legitimate grounds to process it, or you object to processing.
You have the right to receive your personal data in a structured, commonly used, machine-readable format (e.g., CSV) and to transmit it to another service provider.
You can object to processing of your data, including:
You have the right not to be subject to decisions based solely on automated processing that produces significant effects. We do not use automated decision-making or profiling in our business practices.
To exercise any of these rights, contact us at hello@wearesalvo.com with the following information:
Response Time: We will respond to your request within one month of receipt. If your request is complex or requires significant effort, we may extend the deadline by up to two additional months (we will notify you if this applies).
If you are unsatisfied with our response or believe we have not complied with UK GDPR, you have the right to lodge a formal complaint with the Information Commissioner's Office (ICO):
Our website uses cookies and similar tracking technologies to enhance functionality and understand how you use our site.
Cookies are small text files stored on your device that allow websites to remember information about your visit. We use both session cookies (temporary) and persistent cookies (longer-lasting).
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Essential Cookies | Ensure website functionality (navigation, form submission, security, session management). The website will not function properly without these. | No — these are exempt from consent under UK GDPR |
| Analytics Cookies | Track how visitors use our website (page views, click patterns, duration, device type). We use Google Analytics. Data is anonymized and used to improve website performance. | Yes — explicit consent required before use |
| Preference Cookies | Remember your preferences (language, color scheme, login status) to personalize your experience on future visits. | Yes — explicit consent required before use |
| Marketing Cookies | We may use these in future for remarketing (showing ads for Salvo across other websites). Currently we use this selectively through Google Ads and Facebook. | Yes — explicit consent required before use |
You can control cookies in several ways:
Important: Disabling essential cookies may prevent our website from functioning correctly. Disabling analytics or preference cookies will not affect basic website functionality but may reduce our ability to optimize your experience.
Our website and services may contain links to third-party websites and integrate third-party services. These include:
Disclaimer: We are not responsible for the privacy practices of third-party websites or services. Each third party has its own privacy policy governing how they collect and use data. We encourage you to review their privacy policies before providing any personal information. Links to third-party privacy policies do not constitute our endorsement of their practices.
Data Sharing with Third Parties: When you use third-party services through us (e.g., paying via Stripe, accessing Google Analytics), you are also subject to their privacy policies and terms of service.
Our services and website are not directed at, and we do not knowingly collect personal data from, individuals under the age of 18.
If we become aware that we have collected data from a child under 18 without appropriate consent from a parent or guardian, we will delete such data promptly and may suspend or terminate the user's access to our services.
If you are a parent or guardian and believe we have collected data from your child, please contact us immediately at hello@wearesalvo.com.
We take data security seriously and implement appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, and destruction:
Important: While we implement robust security measures, no system is 100% secure. You are responsible for maintaining the confidentiality of your passwords and account credentials. If you suspect unauthorized access to your account, contact us immediately.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
How We Notify You: We will notify you of material changes by:
Your Responsibility: We recommend reviewing this policy periodically to stay informed of how we protect your data. Your continued use of our website or services constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy, our data handling practices, or wish to exercise your data protection rights, please contact us:
If you are not satisfied with our response to your data protection request or complaint, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):